Minimum Viable Product (MVP)

• Test a value hypothesis on a real market before investing heavily.
• Limit the cost of failure - we build the minimum, so we lose little if the idea doesn't take off.
• Learn quickly - concrete user feedback is infinitely more valuable than a theoretical market study.

1. Identify the core value proposition and ONE feature that proves it.
2. Explicitly list everything we won't do in v1 - it's often harder than listing what we do.
3. Define measurable success criteria : conversion rate, NPS, 30-day retention, activation rate.
4. Choose a manageable scope - typically 6 to 12 weeks of development.

• "MVP" ≠ "shoddy product". The usability and reliability of the first version determine adoption.
• Falling in love with your MVP - it serves to learn, not to last. Be ready to pivot or discard.
• Confusing POC and MVP - the POC validates technical feasibility, the MVP validates market appetite. The two don't have the same objective.

We design and develop MVPs in a few weeks, from product framing to production. See our offering MVP Development and our approach Product strategy.