The tech and AI partner for beauty brands

Christian Louboutin Beauté, a brand of the Puig group, wanted to extend its brand universe to its department store spaces and provide a consultation tool for its sales teams. Galadrim designed and developed the application installed on point-of-sale touchscreens, featuring its fragrance and makeup questionnaires, its look gallery, and immersive videos, all functioning locally on the screen. A client answers a few questions and obtains references and looks corresponding to her profile, which the advisor then uses to suggest associated products.

Typology was looking for an e-commerce site that reflected its brand image, beyond the standard templates offered by Shopify. Galadrim developed an entirely bespoke site, while retaining Shopify for catalogue, basket, and order management, with two engineers reinforcing the internal team for six months. The site significantly gained in display speed, and Typology retained control to evolve its pages and customer journeys.

Galadrim developed Click & Glow, the platform that brings together beauty salons in Tahiti and their clients. Professionals publish their services and prices there, and track their calendar and earnings from a web space. On the mobile app, a client spots a nearby salon on a map and books their slot in a few clicks.

Chanel's neuroscience department sought to understand the actual use of its products from filmed tests, with the objective of obtaining quantifiable data on how a person applies a cosmetic. Galadrim developed image recognition algorithms that track the user's head, hand, and fingers throughout the video. Each gesture is counted and classified by type, from half-circle massage to tapping, which gives Chanel an objective measure of how a cosmetic is applied.

M Micallef wanted an online store that was simpler to administer and more faithful to the brand's image, after several years of successive additions of extensions to its original site. Galadrim designed and integrated the new e-commerce site, with product customisation, a loyalty programme with points convertible into purchases, and affiliate management. Four sites were opened according to geographical zones, each with its own catalogue, including special handling for British customers due to Brexit.

Clarins wanted to launch Clarins Unlimited, a subscription service allowing its customers to create, receive, or gift a personalised product box every two months, to retain a younger, digital clientele. Galadrim designed the subscription journey, optimised for conversion and repurchase, supported by an administration area where teams can independently evolve products, content, and visuals.