[Luxury & Fashion]

The tech and AI partner for luxury and fashion players

Galadrim designs bespoke solutions for luxury houses and and fashion brands, meeting your requirements for image, authenticity, and customer relationship.
+50 projects delivered for luxury houses and fashion brands
130 engineers senior, from Polytechnique, Centrale or ENS
Extensive experience inrequirements of exceptional brands
Chat with an expertSee our projects
Christian Louboutin
+50 luxury houses and fashion brands entrust us with their tech and AI projects
[Challenges in your sector]

Your tech, data, and product challenges in luxury and fashion

Excellence in digital experience and brand image

Excellence in digital experience and brand image

Your website often constitutes the first point of contact with your house, just like a flagship store. Strict adherence to your artistic direction, seamless user journeys, and technical performance are essential to reflect the absolute demands of your brand even before the first purchase.
Continuity of experience between the boutique and digital

Continuity of experience between the boutique and digital

Your clients expect an impeccable level of service, whether they are browsing your application or stepping through the doors of a flagship store. The development of bespoke ecosystems allows for the synchronisation of your sales channels: online appointment booking, optimised click & collect, and digitalisation of in-store services for a truly seamless experience.
Time-to-market and enrichment of your catalogues

Time-to-market and enrichment of your catalogues

Each season demands the rapid online launch of thousands of new references that must be categorised, described, and translated without compromising on quality. The optimisation of your product data (PIM) and the automation of descriptions guarantee effective natural referencing while drastically reducing return rates.
Hyper-personalisation and clienteling through AI

Hyper-personalisation and clienteling through AI

The relationship with your clientele is enriched with each interaction, both in e-commerce and in-store, across the world. By unifying this data (CRM) and training AI models on your sales history, we make this absolute client knowledge available to your advisors for each new exchange.
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Digital now carries the image of the houses.
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We design it to the standard of your flagship stores.
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With exacting standards down to the smallest detail.
[Projects]

Solutions designed for your clients and your teams

We experience these challenges daily: reflecting your exacting standards online, guaranteeing the absolute authenticity of your pieces, accelerating the launch of your collections, and hyper-personalising the customer relationship through AI. Discover how we translate them into concrete solutions for luxury houses and fashion brands.
LUXURY HOUSEChristian Louboutin Beauté

Recommend a fragrance or lipstick from an in-store touchscreen

Christian Louboutin Beauté, a brand of the Puig group, wanted to extend its brand universe to its department store spaces and provide a consultation tool for its sales teams. Galadrim designed and developed the application installed on point-of-sale touchscreens, featuring its fragrance and makeup questionnaires, its look gallery, and immersive videos, all functioning locally on the screen. A client answers a few questions and obtains references and looks corresponding to her profile, which the advisor then uses to suggest associated products.
+30equipped stores
60interactive screens
+100products presented
Christian Louboutin Beauté Logo
PRIVATE SALESThe Bradery

Handle tens of thousands of orders in ten minutes

The Bradery, the first Shopify store to reach one million orders in France, wanted to provide its private sales with a mobile channel commensurate with its audience. Galadrim designed the iOS and Android application, with a bespoke design and a journey that links sale discovery, payment, and order tracking. Each member is notified when a sale opens, sponsors their loved ones, and orders in a matter of seconds, even when tens of thousands of buyers arrive simultaneously.
70 M€in turnover
65 %of turnover on the application
4,7/5on the App Store
The Bradery Logo
PRIVATE SALESShowroomprivé

Automatically write 400,000 product sheets per year

Showroomprivé mobilised a team of thirty employees to write its product sheets, at a rate of five minutes per sheet, for a catalogue that renews with each sale. Galadrim developed a web application that generates descriptions for an entire sale, based on product characteristics and photographs. Teams review and touch up instead of writing, and put a sale online with a consistent level of detail from one reference to another.
400ksheets produced per year
700 k€saved per year
+400 %productivity
Showroomprivé Logo
PERFUME HOUSEM Micallef

Revamp the website of a perfume house
and open it up to four markets

M Micallef wanted an online store that was more faithful to its brand image and simpler to manage on a day-to-day basis. Galadrim designed and integrated the new e-commerce site, featuring customisation of bottles, a loyalty programme with points convertible into purchases, and affiliate management. The house now serves four geographical areas from the same platform, each with its own catalogue and rules, including a specific treatment for British customers after Brexit.
4geographical sites opened
M Micallef Logo
ART DE VIVREMarinette Saint-Tropez

Boost online performance
of a 65-year-old family business

Marinette Saint-Tropez, a family business present in six hundred points of sale, wanted to give its online store the same prominence it already has in physical shops. Galadrim took over the website's natural referencing (SEO), from product sheets to visuals, then managed the migration to Shopify. The company's teams now publish new collections from their own back-office, and independently update their nine thousand product references.
600retail outlets
9 000items in the catalogue
Marinette Saint-Tropez Logo
LUXURY HOUSEChanel

To measure the application gesture
of a cosmetic using AI

Chanel's neuroscience department sought to understand the actual use of its products from filmed tests, with the objective of obtaining quantifiable data on how a person applies a cosmetic. Galadrim developed image recognition algorithms that track the user's head, hand, and fingers throughout the video. Each gesture is counted and classified by type, from half-circle massage to tapping, which gives Chanel an objective measure of how a cosmetic is applied.
97 %% gesture recognition accuracy
Chanel Logo
They talk about us
[Our team]

A team that advises you before building

Manon Le Toquin
Manon Le Toquin Senior Product Designer
She designs public-facing configurators as well as internal tools, for Hermès, Christian Louboutin Beauté or Supembouts, and facilitates co-design workshops with business teams.
Alexie Romeu
Alexie Romeu Lead Product Designer
A former creative project manager, she designed the interfaces for The Bradery and Clarins, and now leads Galadrim's design team.
Quentin Massonnat
Quentin Massonnat AI Tech Lead
He developed the solution for Showroomprivé that drafts 400 000 product sheets per year and quadrupled the production rate.
Pierre-Antoine Dornic
Pierre-Antoine Dornic Head of GenAI
He manages the design of Galadrim's generative AI projects, from both a commercial and technical perspective, and has delivered bespoke AI systems for brands like Showroomprivé.
Félix Monnier
Félix Monnier AI Engineer
He trains detection and recognition models tailored to your images, then optimises them to maintain the expected pace on your equipment.

Let's bring your project to life together

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[FAQ]

Some frequently asked questions from our clients

We start from your brand guidelines and mock-ups, and involve your creatives or your agency at validation points. Each screen undergoes a visual review before going into production, and the rendering is verified on the devices your customers actually use.
AI writes the descriptions, translates them, and formats them according to your templates, based on product characteristics and photographs. Your teams proofread instead of writing, which shortens the time to put a collection online and standardises the level of detail from one product reference to another.
Your in-store and online purchase histories, reconciled under a unique customer identity. The models then train on your own sales data, making recommendations consistent with your brand universe and directly actionable by your advisors.
Verification relies on a unique identifier attached to the item, a record of its journey, and a public page where its authenticity can be checked. The system protects the value of your items on the second-hand market and anticipates the digital product passport that European regulations are gradually extending to textiles.
In France or within the European Union, with a host that we define together based on the sensitivity of your data. No data leaves the contractual framework defined with you.
The minimisation of collected data, consent management, and rights of access, deletion, and portability are integrated from the design stage. We work directly with your DPO and document processing activities for your register.
The total duration of a complete application design and development project is variable, but generally between 2 and 5 months. We deliver in short iterations: a first usable version in a few weeks, followed by regular deployments.
No. You own the application's source code. We also guarantee reversibility: your teams or a third party can take over the solution at any time, and we support the transfer of skills.
[Contact us]

Let's bring your project to life together

We work with all types of clients, across all sectors. Whether you're an entrepreneur or managing a large organisation, a tailored team will meet your needs.

Over 800 companies have trusted us to create their web, mobile, and AI products

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