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Business 4 min read - 5 June 26 - Updated 22 June 26 - Benjamin Drighès

AI & ROI: from project identification to profitability calculation

In summary

95% of AI pilots never scale (MIT Project NANDA, 2025). Yet, organisations that successfully industrialise generate a measurable EBIT impact within 6 to 12 months (McKinsey Global AI Survey, 2025). The difference doesn't come from the chosen AI model but from the method. At Galadrim, we apply a 4-step approach: prioritise by ROI, remove upstream blockers, document processes, organise AI/human collaboration.

Why so many AI projects don't generate the expected results

Three causes often recur:
  • No business framing. The project starts with the technology ("we want to do RAG") rather than the problem ("we lose 2 hours a day processing incoming emails").
  • No budgeted industrialisation. The POC cost €40,000. Its actual production deployment costs €400,000 (infrastructure, security, integration, operational maintenance, training).
  • Vague KPIs. "Improve employee experience" is not a KPI. "Reduce customer file processing time by 30%" is one.

The Galadrim method in 4 steps

1. Gather requirements and prioritise according to ROI

We quantify the expected gain for each use case and rank projects by profitability. Only projects with a proven return proceed to the development phase.
Our scoring framework is based on four dimensions:
DimensionMinimum thresholdWhy
VolumeTo be determinedJustify the investment
Manageable complexityExplainable business logicAvoid hallucinations
Data availabilityClean and accessible dataNo data, no project
Measurable impactQuantifiable time savings, error reduction, or revenueDemonstrate the ROI

2. Address blockers: sovereignty, security, regulation, feasibility

Sovereignty, GDPR, AI Act, technical feasibility: we decide from the outset on the choice of infrastructure (US cloud hosted in Europe or sovereign hosting) and models (proprietary or open).
This step avoids unpleasant late surprises: a project rejected by the legal department after 3 months of development, a model that needs to be changed en route, or a sovereignty constraint discovered at the time of deployment. We address these issues before the first line of code.

3. Review and document business processes for AI

We map existing processes, simplify them when necessary, and document them before automating. This step prevents the industrialisation of inefficiencies.
A vague business process leads to an AI that hallucinates. A well-documented business process leads to an AI that executes correctly. This step, often overlooked, is what distinguishes projects that work in production from those that fail at scale.

4. Define a process where AI and humans collaborate

The agent performs repetitive tasks, the human validates sensitive decisions. We define escalation thresholds and action traceability upstream.
In practice, for each use case, we answer: what actions can the agent take independently? What actions must be validated by a human? What criteria trigger an escalation? What events are tracked and auditable? This operational governance is as important as the AI model itself.

A real-world case: Odealim

The Odealim Group, an insurance broker (€165M turnover, 900 employees), receives tens of thousands of customer requests by email each month. Difficult to process at scale without degrading service quality or causing significant delays.
We designed and deployed emailCopilot, a system ofAI agents based on LLMs, which classifies requests, searches for useful data in customer files and contracts (guarantees, premiums), and generates response proposals. Managers validate or adjust from a dedicated interface, a direct application of our step 4 (AI/human collaboration).
Measured results:
  • 200 daily users across operational teams (production management, claims, accounting).
  • 50,000+ responses per month processed with AI assistance.
  • +150% productivity targeted within the deployed scope.
The project started with an 8-day framing phase (ROI prioritisation on 12 candidate use cases, 4 selected), a sovereignty/infrastructure arbitration, documentation of managers' business processes, then an industrialised POC in 6 weeks with daily supervision from day 1.
About the author, Benjamin Drighès is a Partner and AI CTO at Galadrim, a French tech & AI agency based in Paris, Nantes, and Lyon. He has led over 100 AI projects since 2017 for clients such as BNP Paribas, Carrefour, Showroomprivé, Odealim, Stellantis, and Chanel. Galadrim is a winner of the Top AI Awards 2024 (e-commerce category, IFOP Group) for the Scriptor solution developed for Showroomprivé.
Do you have an AI project stuck at the POC stage, or do you want to get off to a good start? Let's discuss your case.

FAQ

How to calculate the ROI of an AI project?

Basic formula: (generated gains - total costs) / total costs. Gains are broken down into hard returns (hours saved, errors avoided, volumes processed) and soft returns (customer satisfaction, decision speed). Costs include development, infrastructure, tokens, run, and training. According to Gartner, only projects framed upstream and industrialised generate a measurable business impact, with leaders achieving a double-digit ROI within the year (Gartner, 2025).

How long does it take for an AI project to pay for itself?

According to McKinsey, mature organisations observe a measurable EBIT impact within 6 to 12 months following production deployment. Simple automations (extraction, classification) pay for themselves in 3 to 8 weeks; complex agentic or multimodal projects in 3 to 6 months (McKinsey Global AI Survey, 2025).

Why do 80% of AI projects fail?

Three main causes: lack of upstream business framing, lack of industrialisation budget, vague KPIs or KPIs not measured against a baseline. According to the RAND Corporation (2024), AI projects fail at twice the rate of non-AI IT projects. The POC works in demo but does not survive scaling.

What is the Galadrim method for a successful AI project?

Our 5-step method: (1) Gather requirements and prioritise by ROI, (2) Address upstream blockers (sovereignty, GDPR, AI Act, feasibility), (3) Review and document business processes, (4) Define AI/human collaboration with escalation thresholds, (5) Implement a feedback loop within 24 hours.

What budget should be planned for a profitable AI project?

Framing: €5,000 to €15,000. Industrialisable POC: €30,000 to €80,000. Full industrialisation: €100,000 to €500,000 depending on complexity. Monthly operating cost (tokens, infra): 1 to 5% of development cost. Add from 2026 AI Act audit costs (5 to 15 k€/year).

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