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UI

UI (User Interface) refers to the visual interface of a digital product: the set of screens, buttons, colours, typographies, and graphic elements with which the user interacts.
UI design translates into visuals the intentions defined by UX, bringing consistency, readability, and brand identity. A good UI makes usage seamless and reinforces user confidence in the product.

Related Services

UX/UI Design

Related Terms

UX Wireframe Brandbook Userflow

UI in practice

Why care about the UI

  • First impression = perceived trust in the product.
  • Consistent UI = reduced cognitive load, faster usage.
  • Good UI = measurable conversion, up to +30% on certain journeys.

Components of good UI design

  • Design System - design tokens (colours, typography, spacing), reusable components.
  • Visual hierarchy that naturally guides the eye.
  • Consistency with brand identity.
  • Accessibility - contrasts, focus, screen readers (RGAA, WCAG).

Caveats

  • A beautiful UI doesn't save a bad UX - form and substance advance together.
  • Too many animations or flourishes = perceived sluggishness.
  • Consider states from the outset: loading, empty, error.
  • Mobile-first by default.

How Galadrim can support you

See our offering UX/UI Design.

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