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ROI

ROI (Return On Investment) is a financial indicator that measures the return on an investment: the gain generated relative to the cost incurred.
In digital, it's used to arbitrate between different projects or campaigns and prove their value beyond mere volumes (traffic, clicks...). A good ROI combines business impact and execution efficiency.

Related Services

Product strategy Our Method

Related Terms

A/B Testing Minimum Viable Product (MVP) Product Discovery

ROI in Practice

How to calculate the ROI of a digital project

  • Basic formula: ROI = (gain − cost) / cost × 100.
  • Gains to measure: revenue generated, costs avoided, time saved.
  • Costs to include: initial development, maintenance, hosting, training.

Best practices

  • Define the target ROI before before launching the project.
  • Identify 2 to 3 key KPIs and track them over time.
  • Distinguish direct gains (measurable) from indirect gains (quality, image, agility).
  • Compare several scenarios - do / do not do / do differently.

Caveats

  • Not everything is measurable in immediate ROI (UX, security, technical debt).
  • Over-promise at the start = disillusionment upon arrival.
  • Real ROI is measured 12 to 24 months after delivery, not on the day of going live.

How Galadrim can support you

See our offering Product strategy.

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