Sofrapa Autego
E-commerce platform for car spare parts, whose catalogue and content are deployed across three countries and three languages.
24stores
+300employees
3target markets
The need
- Sofrapa has been distributing automotive spare parts in Portugal since 1958, to both repair professionals and private individuals.
- Its online sales relied on an outdated website, limited to the national market. Opening up to Spain and France required a catalogue where prices and stock remained consistent with logistics, and content published in three languages.
Galadrim's solution
- Galadrim designed the mock-ups, then developed the shop, its administration, and the interfaces with management systems. Buyers identify compatible parts for their vehicle using their license plate, order, select their delivery method, pay online, and declare returns from their account.
- The catalogue is based on the sector's technical reference for part descriptions and on Sofrapa's systems for prices and availability. Editorial content is written once, then automatically translated into the other two languages.
