Dyneff
UX/UI website redesign of an energy supplier, where four partitioned sales areas become a single purchasing journey.
4sales areas brought together
65years of expertise in energy
The need
- Dyneff supplies energy and employs over 740 staff in France and Spain: fuel oil, fuels, wood pellets, natural gas and electricity, as well as associated equipment like photovoltaic panels and heat pumps.
- The website dyneff.fr, launched in 2018, had ceased to follow this diversification. Each activity had its own sales area and its own identification. Traffic had lost half of its visitors between 2022 and 2023, and the website remained partially responsive even though 62% of visits came from mobile.
Galadrim's solution
- Visitors now start with their needs and their postcode, which directs them to the product available from Dyneff or from the subsidiary covering their area, and a unique identification follows them from one area to another to enable cross-selling.
