Delsey
Reconstruction of a global travel player's online store on Shopify Plus.
+85M€Turnover
+25%international conversion rate
The need
- Delsey, an iconic French brand for luggage and travel accessories, sold online via a Salesforce Commerce Cloud platform that was difficult to administer internally. Present in 110 countries, the brand wanted a simpler-to-manage store tailored for its international expansion: multilingual, multi-currency, and connected to its business tools to keep catalogue, stocks, and product sheets up to date.
Galadrim's solution
- Galadrim rebuilt the e-commerce site on Shopify Plus, connected to the brand's application ecosystem: catalogue synchronisation, dissemination on acquisition channels, management of global sales and currencies, and translations. Galadrim also developed bespoke functionalities (intelligent search engine, product registration by customers, dynamic editorial blocks) and migrated customer data, orders, and wish lists from the old system. The site now absorbs peak traffic during key commercial periods.
