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[Retail · Footfall Counting]

Count every store entry and manage your points of sale with reliable figures

Galadrim, specialist in connected sensor integration, installs entry-exit sensors in your shops, analyses the data they collect and integrates them directly into your information system.
No upfront cost : a monthly subscription, including sensor maintenance and replacement
Analyses tailored to your questions, from peak hours to store comparisons
An integration into your information system, end-to-end support by our teams
Request a demonstrationSee our projects
A customer walks through a bright clothing shop, bags in hand
+150 brands and retailers trust us with their tech and AI projects.
[Your challenges]

Why count your visitors?

Your till software records every sale, but not the number of people who entered the shop. Yet, it's this data that allows you to know if a drop in turnover comes from a lack of footfall or from visits that don't convert into purchases.
01

Measure your conversion rate

By comparing the number of visitors with the number of till receipts, you get the true conversion rate for each store, day by day and hour by hour.
02

Anticipate footfall peaks

Footfall curves show precisely when your customers arrive. You size sales teams and tills at the right time, without overstaffing during off-peak hours.
03

Evaluate the impact of your commercial operations

Sales, window displays, local or national campaigns: you measure the real effect of each action on in-store traffic, and not just on sales.
04

Compare your points of sale with each other

A unique view of your entire network: you identify the stores that convert best, share their best practices and quickly spot those that are falling behind.
[Our solution]

Comprehensive support

We manage the entire chain, from the sensor placed above your door to the indicators viewed by your store managers, in the tools they already use.
The entry-exit sensor
Hardware

The entry-exit sensor

A discreet sensor installed above each entrance, which distinguishes entries from exits and processes the counting locally. Only aggregated figures are transmitted.
Analysis of your data
Analysis

Analysis of your data

Peak footfall, conversion rates, real-time occupancy, comparisons between periods and between stores: we transform counts into useful indicators, defined with you according to your teams' questions.
Integration into your information system
Intégration

Integration into your information system

We link counting data to your till software to calculate the conversion rate, and integrate them into your dashboards, your management software or your planning tool. We handle the entire integration.
All-inclusive support
Service

All-inclusive support

Audit of your entrances, sensor installation and calibration, team training, then maintenance, customer support and replacement of faulty sensors, all included in your subscription.
[Our support]

From the first pilot store to deployment across your entire network

  • SCOPING
    Step 01

    Audit of your entrances and sensor installation

    We study the configuration of your access points, door width, ceiling height, flow, as well as the indicators your teams wish to track. We then install the sensors above each entrance and calibrate them on-site by comparing their results to a reference count, to guarantee data reliability from day one.
  • INTEGRATION
    Step 02

    Integration into your information system

    We connect the footfall counting to your POS software and to your internal tools, so that the conversion rate and footfall indicators are calculated automatically, where your teams already work.
  • PILOT
    Step 03

    Test on one or more pilot stores

    Your teams handle the initial analyses across a few points of sale. We adjust the indicators, alerts and views based on their feedback before rolling out.
  • DEPLOYMENT
    Step 04

    Rollout, Maintenance and Evolutions

    We deploy the system across all your stores, monitor the proper functioning of the sensors, replace those that fail, and evolve the analyses at the pace of your needs.
  • EVOLUTION
    Step 05

    Adding new sensors

    Once counting is in place, we support you in complementing the system with other sensors: footfall in front of the window display, in-aisle flow, queueing time at tills, changing room occupancy, temperature, or energy consumption. We install them, integrate their data with the counting data into your information system, and extend the analyses, to manage your stores' performance even more precisely.
01/05
[Projects]

They already measure their store footfall with us

FASHION AND RETAILPROJECT X PARIS

Cross-referencing footfall and sales for each store of a fashion brand

Project X Paris, a French fashion brand that has become an international distributor, relies on a network of owned and franchised stores. Galadrim develops its back-office and its NF 525 certified POS software. We integrated the data from the counting sensors installed at the entrance of the stores into it: they automatically feed into the brand's information system, where they are analysed alongside sales. The teams thus track the footfall and activity of each point of sale from a retail monitoring module, and export their indicators with a few clicks.
PROJECT X PARIS Logo
FOOD RETAILGOZOKI

Tracking every entry and exit in a network of autonomous shops

Gozoki operates a network of self-service, cashier-less food shops. Each entry is recorded when the door opens, each exit passes through a gate that reads the items taken. Galadrim developed the platform that runs this network and integrated the shops' connected equipment: gates, cameras, temperature sensors. These elements communicate with each other, and all their data is gathered in a single information system, where it is cross-referenced with sales to compare the activity of the points of sale in real time.
GOZOKI Logo
[Why Galadrim?]

Why entrust your store counting to Galadrim?

Specialists in the integration of connected sensors

From hardware selection to data retrieval in your information system, we master the entire chain. Our teams have already connected sensors in factories, in consumer products and in shop networks.

Reliable and verified figures

Many solutions stop at sensor installation. We calibrate each sensor on-site, check its accuracy during the pilot phase, and continuously monitor its operation. We contractually commit to an accuracy rate exceeding 99 %.

A bespoke service

You choose the indicators you want to track and the tools to connect. We adapt to each store and evolve the system as your needs change.

Customer-friendly counting

Processing takes place directly within the sensor: no image is stored or transmitted, only entry and exit numbers are reported.
[How it works]

3D Stereovision, embedded intelligence and controlled data

We equip your stores with latest-generation sensors, then we ensure their data is reliable, integrate them into your information system, and analyse them for you.
A 3D stereoscopic sensor above each entrance

A 3D stereoscopic sensor above each entrance

Its two objectives are to calculate a depth map of the passage and measure the height of each silhouette. The sensor thus separates two people entering side-by-side and remains reliable despite shadows, reflections, or backlighting.
Embedded artificial intelligence in the sensor

Embedded artificial intelligence in the sensor

A neural network running within the sensor tracks each silhouette, determines the direction of passage, and ignores U-turns. As calculations are performed on-site, images are neither recorded nor transmitted.
A wireless, secure and supervised connection

A wireless, secure and supervised connection

The sensor transmits its counts in an encrypted manner, via the store's Wi-Fi or its own 4G or 5G connection, and stores them in memory in case of a power cut. Our teams are automatically alerted if it stops transmitting or if its data becomes inconsistent.
Data ready to be utilised

Data ready to be utilised

The counts are timestamped to the minute and available via automated feeds, in the format expected by your tools. They thus align with your till receipts without manual reprocessing.

Let's bring your project to life together

Contact Us
[FAQ]

Frequently asked questions

Two Galadrim developers in front of a screen displaying code
There is no upfront cost: you pay a monthly subscription that includes sensors, maintenance, customer support and replacement of sensors that are no longer working. The amount depends on the number of points of sale, the number of entrances to be equipped and the desired integrations, and you can start with a few shops before expanding the system at your own pace. Describe your network to us, and we'll get back to you within 24 hours with an initial proposal.
We monitor your sensors remotely. If one of them stops working, we replace it at no extra cost: it's included in your subscription.
Counting is processed directly within the sensor. No image is recorded or sent to our servers: only aggregated entry and exit figures are transmitted.
Yes. The system counts passages anonymously, without collecting any data that could identify an individual. We also support you, alongside your Data Protection Officer, regarding customer information in-store and the processing documentation.
We contractually commit to an accuracy rate exceeding 99%. Each sensor is calibrated during installation by comparing its results to a reference count, then its accuracy is checked during the pilot phase, in your own store and with your own footfall.
Yes, we handle the entire integration. We link footfall data to your till software to calculate the conversion rate, and integrate them into your dashboards, your management software or your planning tool.
Allow one week to equip your pilot store and three weeks for your entire network, depending on the number of points of sale and the configuration of your entrances.
[Contact us]

Let's bring your project to life together

We work with all types of clients, across all sectors. Whether you're an entrepreneur or managing a large organisation, a tailored team will meet your needs.

Over 800 companies have trusted us to create their web, mobile, and AI products

Your enquiry

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