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PIM

A PIM (Product Information Management) is a tool that centralises all of a company's product information: characteristics, visuals, texts, variations, translations, regulatory data.
It allows you to to disseminate this data consistently across all sales channels (e-commerce website, marketplaces, catalogues, ERP), whilst reducing errors and the time spent managing them.

Related Services

Creation of bespoke software

Related Terms

ERP WMS Marketplace Bespoke software

PIM in practice

Why PIM is essential in retail

  • Centralises product data: characteristics, photos, descriptions, translations, legal data.
  • Ensures consistency across all channels: website, marketplaces, ERP, catalogues.
  • Allows for mass enrichment and publication without errors.

Typical Use Cases

  • Multi-market product catalogue (FR / EU / international).
  • Selling on multiple marketplaces (Amazon, Cdiscount, Mirakl) with different export rules.
  • Automated generation of product sheets, often coupled with generative AI.

Caveats

  • Product data model (taxonomies, attributes) to be carefully designed.
  • Validation workflow between marketing, purchasing, and legal.
  • Media volume: plan for storage and CDN.

How Galadrim can support you

See our offering Creation of bespoke software for PIM integrations and automations.

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