Marinette Saint Tropez
Completion of an SEO audit and design phase to prepare for the development of a new e-commerce website
8%Share of turnover generated on its old website
600Store distributing Marinette products
9000Different references
The need
- Marinette Saint-Tropez is a family business with 65 years of experience, a renowned manufacturer and importer.
- Despite the undeniable success of the brand and solid performance in physical points of sale, their e-commerce platform generates only a small portion of the brand's annual turnover.
Galadrim's solution
- To boost the client's online performance, we carried out a strategic overhaul with two main focuses. Firstly, a comprehensive SEO audit allowed us to correct the existing site's technical weaknesses, particularly by optimising the product page structure, image format, and tag integration (meta and titles).
- Secondly, we managed the migration to Shopify to provide the client with a high-performing, scalable, and easy-to-manage platform, guaranteeing them complete autonomy for the future.
