Lemonway
Institutional website in four languages for an authorised payment institution, managed autonomously by its marketing teams.
+1200client platforms
+20Mtransactions annually
The need
- Lemonway is a payment institution authorised by the ACPR, which manages collections, wallets, and disbursements for 1,200 marketplaces and crowdfunding platforms, including Decathlon, SNCF Connect, and Drouot.
- Its institutional website, the main commercial entry point, needed to be redeveloped on an existing technical base, published in four languages, and made editable by the marketing teams without requiring a developer.
Galadrim's solution
- Galadrim took over the site's codebase at the end of 2023, and has been continuously evolving it since then. The site relies on the Strapi CMS, which allows marketing teams to create and translate their content themselves: pricing pages adapted by offer and by country, product pages, blog, all published in French, English, Spanish, and German.
- Galadrim also measures traffic sources and bounce rates page by page, as well as brand visibility in AI-powered answer engines, and derives site improvement recommendations from this.
