Le Parisien
A bespoke AI tool for automatically generating buying guides
60kArticles / year
4,5MDaily readers
÷4Reduction in production costs
The need
- The two major French generalist media outlets wanted to accelerate the growth of their activity content-to-commerce, which constitutes a new major revenue source via affiliation and native advertising.
- As the production of buying guides was outsourced to external fixed-cost providers, they sought to internalise and automate content generation to reduce costs and increase productivity.
Galadrim's solution
- Galadrim designed a semi-automatic article generation engine from a Large Language Model, capable of producing SEO-optimised content according to precise parameters (angle, tone, style, length).
- A comprehensive web application allows editorial teams to manage campaigns, to personalise articles, tointegrate images provided by advertisers and to track performance, thus offering full control and increased efficiency across the entire production chain.
