La Lettre du Musicien
Magazine website, per-article paywall and three service platforms for music professionals
+20kweekly readers 4
4web platforms developed
The need
- La Lettre du Musicien has been the benchmark classical music magazine since 1984, read by performers, teachers, and institution directors.
- It thrives on its recruitment adverts, its advertising, and its subscriptions, and wanted to turn its website into a fourth business: selling articles individually, professionalising its job board, and opening two new services
Galadrim's solution
- Galadrim has been designing and developing the entire system since 2021. The editorial team publishes its articles, issues, and podcasts itself, and decides what it leaves in open access: readers purchase articles individually or subscribe online, without the magazine having to change the provider managing its print subscriptions.
- Three platforms extend the title. L'Emploi du Musicien professionalises its job board, its primary source of income; Le Coin du Musicien and L'Agenda du Musicien have opened up instrument advertisements and professional events for it.
