DWS Engraving
A business tool for tracking the profitability of luxury boutique engraving machine fleets
+60%of sales
+400kengravings made
The need
- DWS installs laser engraving machines in luxury brand boutiques, to personalise a perfume or a bag in front of the customer.
- Its customer area showed little about the engravings made, whereas the luxury brands expected quantifiable proof that these machines drove sales, and the data was scattered between the machines, the ERP, and several internal tools.
Galadrim's solution
- Galadrim replaced the old customer area with two dashboards.
- The first tracks the machine fleet machine by machine: installation location, operational status, service contract expiry.
- The second counts the engravings made per boutique and per product, compares them to the previous year, and allows each brand to choose the indicators it displays and exports, with a zone manager only seeing their own sales outlets.
