Clarins Unlimited
Beauty box subscription service
2500Active subscribers
123€Average basket value
1,8M€Annual turnover
The need
- Launch a new beauty subscription service, called Clarins Unlimited, to allow customers to create, receive, or gift a personalised beauty product box every two months.
- Reach and retain a customer base younger and more digital.
- Have a flexible platform where products, content, and design can be easily modified by the teams.
- Ensure the service can handle usage peaks, especially during events like Christmas.
Galadrim's solution
- Design an optimised design for a subscription journey and its challenges of conversion, retention and upsell.
- Develop a bespoke back-office for content and visual management.
- Support Clarins in setting up marketing campaigns, by developing specific landing pages.
- Ensure continuous evolution and adaptation of the offering.
“Galadrim has been supporting us for over 2 years on the creation of the subscription-dedicated website using agile methodology. An attentive, expert, and responsive team.”
Émilie RoussarieHead of Digital Subscription at Clarins