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[AI Training for Marketing Teams]

Train your marketing teams in AI to generate more leads with the same budget

Your marketing teams spend a large part of their week repurposing content, preparing briefs, and compiling reports. With AI, they produce faster and test more. They launch more campaigns, know what works, and invest the budget where it generates returns.
More content published, with AI writing and adapting each message for your channels and targets
More profitable campaigns, by testing more variants and focusing the budget on what converts
A brand visible in AI responses, thanks to the GEO methods that Galadrim applies for its clients
Organise training for your marketing teamsReceive a programme
Two people work on their laptops in a bright workspace
They trained their teams with Galadrim
800+businesses supported since 2017
86/100Average NPS of our training courses
150+AI solutions deployed with our clients
40+AI engineers at Galadrim
[The programme]

Four areas where AI makes your marketing more profitable

We choose with your marketing management the areas to cover and the depth of each, according to the team's level and your priorities.
Publish more content, in your brand's tone
ArticlesSocial mediaNewsletters

Publish more content, in your brand's tone

An article, its variations for LinkedIn and the monthly newsletter: each content piece requires hours of writing. AI prepares a first version from your brief and editorial guidelines, then adapts it for each channel. Your teams review, adjust, and publish more often.
Campaigns that yield more
ListingsA/B TestsEmailing

Campaigns that yield more

A high-performing campaign is built by testing many messages, and there's often not enough time to do it. AI writes dozens of variants of ads, email subject lines, and taglines in minutes. Your teams test more and focus the budget on what converts.
Being cited in AI responses
SEOGEOContent

Being cited in AI responses

Your prospects are increasingly asking their questions to ChatGPT, Gemini, or Claude before choosing a provider. The training shows how these tools select their sources and how to adapt your content to be cited. The exercises use the GEO methods that Galadrim's team applies for its clients.
Reporting ready in minutes
AnalyticsReportingMonitoring

Reporting ready in minutes

At the end of each month, you need to gather figures from several tools to understand what worked. AI analyses your exports, highlights trends, and prepares slides for management. Your teams quickly know which channel generates returns and adjust their priorities.
[By profile]

What AI changes for each profile

Each marketing role wastes time on different tasks. Here are three examples per profile, which we then replace with cases drawn from your files.
01

Communication and Content Officers

Transforming an article into posts, newsletter, and video script
Writing in the brand's tone from your editorial guidelines
Preparing the quarterly editorial calendar
  • Content
  • Social media
  • Editorial Calendar
02

Acquisition and Growth Managers

Writing dozens of ad variants to test
Analysing the performance of each campaign in minutes
Autonomously creating the mock-up of a campaign landing page
  • Ads
  • Landing pages
  • A/B Tests
03

SEO and GEO Officers

Identifying the questions your prospects ask AI
Structuring a page to be cited by ChatGPT or Gemini
Updating your old content in bulk
  • SEO
  • GEO
  • Content
04

Marketing Product Managers

Synthesising dozens of customer reviews and interviews
Analysing your competitors' positioning
Preparing the launch materials for an offering
  • Monitoring
  • Positioning
  • Launches
05

CRM and Emailing Officers

Personalising each email according to the target segment
Writing and testing multiple subject lines for each send
Analysing the results of a campaign and preparing the next one
  • Emailing
  • Segmentation
  • Automation
06

Marketing Directors

Build the marketing plan based on past results
Prepare the reporting for the management committee
Disseminating best AI practices throughout the team
  • Marketing plan
  • Reporting
  • Usage Charter
[Your campaigns]

From brief to reporting, AI speeds up every campaign

A campaign launched earlier means more time to optimise it and more leads over the period. Here's how AI helps your teams at every step.
Market intelligence and research

Market intelligence and research

Monitoring competitors and understanding customers takes entire days. AI synthesises competitor websites, customer reviews, and market studies. Your teams start with a clear vision of what's being said in your market.
Brief and strategy

Brief and strategy

A vague brief leads to multiple back-and-forths within the team. AI helps to clarify the target, the key message, and the campaign objectives. Everyone knows what they need to produce from the outset.
Content creation

Content creation

Texts, visuals, short videos: each channel requires its own format. AI produces a first version of each variation from the main message. Your teams focus on the idea and the final quality.
Landing pages

Landing pages

A dedicated page for each campaign often awaits a slot in the web team's schedule. With tools like Claude Code, your teams create a first version by describing it. The campaign launches earlier.
Distribution and tests

Distribution and tests

AI writes ad and email variants to be tested on each channel. Your teams launch more tests with the same budget and identify converting messages faster.
Analysis and reporting

Analysis and reporting

Figures are scattered across your analytics tools, ad platforms, and CRM. AI gathers them, analyses them, and prepares the monthly reporting. Management clearly sees what every euro invested brings in.
Your marketing teams learn to connect AI to the tools they already use
[Our method]

Training designed based on your campaigns

Three steps, from the first discussion with your marketing management to usage monitoring.

A discussion with your marketing management

We review with your Marketing Director your tools, channels, authorised AI tools, and the team's level. Each participant then answers a questionnaire before the training.

Tailor-made sessions, practice-focused

The trainer builds each session for your team. Everyone practises on their own campaigns and content, with the trainer available to help them.

Post-training support

Your teams leave with the training materials, exercises, and prompts. One month later, we check in with you. A discussion channel remains open in the meantime for their questions.
[Our Projects]

AI and marketing projects conducted for our clients

See all our references
Galadrim designs AI tools for marketing and e-commerce teams, and manages its clients' visibility in AI responses. Our trainers draw on these projects to show your teams what AI changes in their daily routine.
Showroomprivé
Product sheets

Showroomprivé

A tool that generates more than 40,000 product descriptions per month from photos

Orki
GEO

Orki

A brand cited in 43% of AI responses for its key queries, compared to 8% four months earlier

Le Parisien
Editorial content

Le Parisien

An AI tool that automatically generates buying guides

[Formats and Durations]

A format for each objective

  • 1 to 3 days
    Marketing Teams

    Bespoke training

    Exercises built around your campaigns, content, and reporting, with most of the time spent practising. The training takes place intensively or over four sessions spread across six to eight weeks. After the training, follow-up support accompanies each person on their own projects.
  • Half-day
    Marketing management

    Executive Workshop

    Dedicated work time for marketing management, to define AI's place in your campaigns and choose the first projects.
  • 1 to 2 hours
    The entire marketing team

    AI Plenary Session

    A presentation to all your marketing and communications teams, to share a common AI culture before training each group.
  • 1 day
    Marketing and sales teams

    AI Hackathon

    Marketing and sales teams prototype AI uses together on topics relevant to your company, such as lead tracking or launching an offer. A day to create collective momentum and generate ideas.
  • Team relays

    Training for AI Referents

    Volunteer members of the marketing team become AI relays and support their colleagues daily.
01/05
[By sector]

The same training courses, with your sector's constraints

A marketing team in luxury, industry, or software addresses very different clients, with its own channels and rules. We incorporate these constraints into the exercises: your brand, your targets, and the rules governing your customer data and communications. We also train other departments within your company, with the same logic.
View training courses by sector
A team in a workshop

Organise training for your marketing teams

Book an appointment with a trainer
[FAQ]

What marketing management asks us

We build upon their current uses to go further: providing the right context, reusing their best prompts, chaining several tasks, and verifying what the AI produces. Those most comfortable progress to automating their recurring tasks.
Yes, provided you give the AI the right context. The training shows how to provide it with your editorial guidelines, content examples, and key messages, and how to create assistants that reuse them for each request. Your teams always review and validate before publication.
Yes. We explain how ChatGPT, Gemini, or Claude choose the sources they cite and how to adapt your content accordingly. Galadrim also conducts GEO missions for its clients, with a tracking tool developed by its engineers.
Yes. We present image and video creation tools suitable for professional use, and the precautions to take regarding copyright and people's image rights.
Yes. The tools we use, such as Claude Code, are controlled using natural language. Your team describes the desired page and obtains a first version for validation before going online.
It's up to you. The basics can be covered together, then each group works on its own projects: content and social media for communication, campaigns and results analysis for acquisition.
That depends on the tool, its licence, and your internal policy. The training shows what information to entrust to an AI tool and what to keep internally, in compliance with GDPR.
We primarily train on the tool your company has already deployed: ChatGPT, Copilot, Claude, Le Chat de Mistral, or Gemini. We also show how to use it with your CRM, emailing tools, and analytics tools. If you're starting, we help you choose licenses suitable for professional use.
It's up to you. We work on your campaigns, content, and reporting, anonymised if needed, or on exercise cases that reflect your market.
For follow-up: Your teams ask our trainers questions on a dedicated discussion channel, and we follow up with you one month after the training.
For your projects: Galadrim designs and develops custom AI agents and also supports its clients with their visibility in AIs. A use case identified during the training can become a project conducted with your teams.
Our bespoke training is Qualiopi certified. Depending on the size of your company and your skills operator, all or part of the training may be funded. We help you prepare the application from the initial framing.
The price depends on the number of participants, the chosen format, and the time required to design the exercises for your files. Tell us who you'd like to train: you'll receive a detailed quote within 24 working hours.
[Contact us]

Let's talk about training your marketing teams

Tell us how many people you wish to train and the tools you use. A trainer will call you back to build the programme with you.

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